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International Journal of Agricultural Sustainability

International Journal of Agricultural Sustainability 7 (2009) 119–129

Article

The power of video to trigger innovation: rice processing in central Benin

Espérance Zossou, Paul Van Mele, Simplice D. Vodouhe and Jonas Wanvoeke

Understanding how to stimulate innovation among farmers and processors is crucial for attaining sustainable agriculture. To explore how farmer-to-farmer learning videos and training workshops changed women's rice processing practices, we interviewed 200 women and 17 women's groups in 20 villages in central Benin, including four villages which had received no intervention at all. Video on improved rice parboiling (a process whereby paddy is pre-cooked by steam without touching the water) had reached three times more women (74%) than hands-on training workshops organized by local NGOs and contributed to more equitable knowledge sharing within communities. In the villages where the NGOs had shown the video, 24% of the women started to use the improved parboiler equipment individually and 56% collectively within their group, compared to none in the control villages. About 92% of the women who attended both video and workshops developed creative solutions based on the idea of pre-cooking paddy with steam, compared to 72% for those who learned only through video. Fewer women innovated after learning through workshops only (19%) and after being informed by their peers (15%). Video watching also made women pay attention to reducing the loss of steam and to use local resources innovatively to conserve energy. More than 90% of the women who watched the video improved the quality of their parboiled rice, for example, by removing dirt, washing rice several times and drying rice on tarpaulins. Workshops stimulated innovations less than video did. Farmer-to-farmer video has great potential to enhance sustainable agriculture by encouraging local innovations.

Keywords: behavioural change; innovation; learning; sustainable agriculture; training; video

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